What is required of a massage therapist when using social media for advertising?

In Texas, massage therapists are held to certain advertising regulations established by the Texas Department of Licensing and Regulation (TDLR). These regulations are designed to ensure that advertising is truthful, not misleading, and maintains the dignity of the profession. Compliance with these rules protects consumers and establishes a standard of professionalism within the massage therapy field.

Following these regulations can involve various aspects, including how services are presented online, the types of testimonials that can be used, and any promotions or discounts that may be advertised. Adhering to these guidelines is crucial for maintaining a massage therapist’s license and reputation. Engaging in non-compliance could lead to penalties or disciplinary actions, making a clear understanding of the regulations vital for anyone in this profession.